Tesla Inc. TSLA won big at S&P Global Mobility 27th Annual Automotive Loyalty Awards Recently announced. The award was based on tracked purchasing activity in 2022, which was a difficult year as fewer customers returned to the market.
Tesla gets rich: Electric vehicle leader Telsa has been named an Overall Loyalty To Make award winner. ford motor company debt In this category we showed the release of S&P Mobility. By the way, Ford said that by 2022 he was the category winner for the 12th year in a row. F-series truck.
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Other categories Tesla topped were “Ethnic Market Loyalty to Make,” “Most Improved Loyalty to Make,” “Best Conquest Rate,” and “Alternative Powertrain to Make Loyalty.”
Tesla’s Model Y and model 3 It won loyalty awards in the luxury small utility and luxury small car categories respectively.
GM Commands Maker Loyalty: Customer loyalty to manufacturers was favorable general motor company GMwon the “Total Manufacturer Loyalty” award for the eighth consecutive year. The company has won the category for the 19th time in the last 27 years.
“Rising inventory levels, coupled with consistent demand for GM’s sport utility and pickup products, have led to a significant increase in manufacturer loyalty throughout 2022,” S&P Mobility said.
The report Mercedes-Benz Group AG MBGAF was recognized as the winner in the “Most Improved Alternative Powertrain Loyalty” category thanks to the successful introduction of the EQS.
Subaru, among them Toyota Motor Corporation TMs won the “Overall Loyalty to Dealers” award.
Lower overall brand loyalty: “The past three years have been challenging years for the automotive industry. Joe Raffair President of Automotive Insights at S&P Global Mobility.
“As customers return to the market after the pandemic and inventory levels are gradually improving from last year’s lows, it’s more difficult than ever to retain loyal customers.”
The report noted that customers would switch loyalty if they didn’t have enough inventory in their previous brand of choice. dropped to 50.2%.
Price action: Tesla ended Monday’s session up 5.46% at $207.63, according to Benzinga Pro data.
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