Many large companies are launching plans or considering entering the Web3 world.One of the largest apparel companies has turned its interest to Bitcoin Elon Musk As being the inspiration for its Web3 aspirations.
what happened: electric car giant Tesla Inc. TSLA It shocked many when it announced it would allow purchases in major cryptocurrencies Bitcoin Bitcoin The company also bought bitcoin itself and added the apex crypto to its balance sheet in the same year.
Tesla will hold on to Bitcoin and sell it in bulk, including the first sale soon, to demonstrate liquidity, the company said. Tesla has announced that he will sell his 75% of Bitcoin in 2022. The company recently ended its fourth quarter with $184 million in digital assets on its balance sheet. dogecoin Doge/US Dollar.
Tesla has stopped accepting Bitcoin as a payment option for its vehicles, but the company has made most of its goods available for purchase with Dogecoin, demonstrating its level of cryptocurrency acceptance.
Tesla was one of the first major companies to add Bitcoin to its balance sheet and accept cryptocurrencies as a payment option, which may have inspired others.
Tesla’s move also inspired one company to become more involved with Web3.
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Tesla opened the door: apparel company Adidas ADDYY believes that Tesla’s acceptance of Bitcoin was the moment that opened the door for the company and its ambitions in the world of Web3.
Adidas Web3 Reed Erica Wykes-Snaid Speaking to Decrypt, Tesla’s embrace of Bitcoin has allowed Adidas to “start a conversation” with cryptocurrency advocates about what can be done with blockchain.
“Elon Musk kind of helped open that door for us, so we were able to capture people’s imaginations on the inside,” Wykes-Snaid told Decrypt. We used it as a slipstream.”
An Adidas executive said the company would avoid simply being a company that accepts cryptocurrencies, instead wanting to get more involved.
“I think people we knew thought, ‘I don’t think just accepting cryptocurrencies is the point of entering this space.’”
Adidas has launched its own NFT collection called NFT Collection. to the metaverse, partnered with coinbase global coin and sandbox.
buy adidas too Boad Ape Yacht Club #8774, now known as Indigo Hertz, 46 ethereum Ethereum/USD September 17, 2021. The Bored Ape was featured in Adidas’ World His Cup trailer.
According to Wykes-Sneyd, Adidas put a lot of planning into developing its Web3 strategy, which took nine to ten months.
“By the time we hit the market, everyone was like, ‘Wow, Adidas is fast. I did.”
Wykes-Sneyd said Adidas’ future Web3 plans could include dropping and leveraging Token Gate sneakers. Apecoin monkey/usd as a payment option.
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