A recent online survey conducted by Wired Research found that nearly 148 million American adults (or 61%) plan to incorporate cannabis into their Valentine’s Day plans in 2023. .
“This survey (…) will use email invitations and an online survey of 961 nationally represented Americans aged 21 and over between January 24, 2023 and January 29, 2023. According to the press release, the margin of error for this study is +/- 3.2%.
Cannabis gains acceptance among Americans
Commissioned by Verano Holdings Corp. VRNOFIt is a major cannabis company that spans multiple states.
Nearly 55 million American adults (37%) said they would be happy to receive cannabis as a gift this Valentine’s Day, according to survey data. about cannabis use.
But the availability of legal weed could be a determining factor in the expected increase in cannabis use on Valentine’s Day.
US adults in the Northeast are most likely to use or gift cannabis this year, 66% vs. 55% in the Midwest, 61% in the West and 63% in the South. “Regional interest in cannabis can stem from several northeastern states, including Connecticut, New York, Vermont and New Jersey, which have introduced legal recreational cannabis programs within the past 12 months. .”
Research highlights
- The more than 19 million Americans (13%) over the age of 21 who plan to incorporate cannabis this Valentine’s Day aren’t planning to drink to celebrate.
- Men are more likely than women to incorporate cannabis into their Valentine’s Day plans (66% vs. 57%).
- Gen Z and Millennials are significantly more likely than Gen X and Baby Boomers to include cannabis in their Valentine’s Day plans (70% vs. 57%).
- One of the more alarming statistics is that parents are significantly more likely than their peers without children to consider using cannabis as part of their Valentine’s Day celebrations this year (69% vs. 57%). ) discovered that
- Increased romance and sexual performance are also perceived, with approximately one in four adults believing that cannabis makes them feel more romantic and improves their sex life. “Cannabis can have a definite positive impact on romance and intimacy, especially when there is a lot of external stress and pressure like Valentine’s Day,” says Ashley Manta, sex coach at Kannasexual. It works when you need to make the day special.”
Dr. Shannon Chavez, a psychologist and nationally recognized sex therapist based in Beverly Hills, said: To a better love life. “
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