- Alphabet Inc. goog Google Google UK High Court wins ruling that can settle dispute with short film company Short International Limited.
- Claiming Short International Youtube Bloomberg has reportedly infringed its trademark rights by using the word “short”.
- Google had argued that an unfavorable verdict could lead to huge rebranding costs and technical changes on its platform, the judge said.
- YouTube chose to rebrand two years ago to increase its market share, TikTok owned by ByteDance Ltd When Meta Platforms Inc. meta Instagram reel.
- Shorts International lawyers say the company has been in operation for more than 20 years and used its name to distribute short films on various platforms, including YouTube.
- The company’s lawyers say the term “Shorts” is likely to confuse people as to whether YouTube acquired the Shorts brand or whether Shorts International is a subsidiary of it.
- Google, Meta, and Amazon.com Inc. AMZN He fought numerous antitrust lawsuits alleging that he used unfair influence to crush smaller competitors.
- Price action: At the last check on Friday, GOOG shares traded 0.18% lower at $91.75.
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