Apple. AAPL started the year’s launch event on Tuesday with the announcement of the M2 Pro and M2 Pro Max chips that will be available in the MacBook Pro and Mac Mini.
Need for Speed: Apple used the term “faster” in 23 minutes of its 18-minute presentation video, leading to the inference that speed was its core selling point, Loup Funds analysts said. Gene Munster Said.
Another popular word is “performance,” he added.
Analysts estimate that MacBook Pros and Mac Minis account for 6% of Cupertino’s total revenue, while Mac sales account for 10%.
“Apple fully recognizes the power of marketing to reach new and old users,” said Münster.
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Consumer Views Macs are faster than their competitors and faster than previous generations, making them more likely to upgrade or buy for the first time, he added.
Analysts expect Apple to continue to build faster chips than any other company and to “tell its speed advantage for decades to come.” This alone could drive Mac growth in the 3-5% range over the next few years.
Important reasons: Apple is going through a difficult time, threatened by the double blow of supply constraints and slowing demand. The company needs to dig deeper from its enviable installed device base and also attract new customers to its ecosystem to drive sales.
The company’s fourth-quarter results, due on February 2, and comments on hardware earnings growth on its earnings call, will be the next major catalyst for the stock.
Apple ended Tuesday’s session up 0.88% at $135.94, according to Benzinga Pro data.
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