When Elon MuskCEO of Tesla TSLA and twitter The CEO decided to allow cannabis brands to appear on Twitter, and the industry rejoiced, with companies vying to be the first to post their ads. In fact, there were several companies that seemed to have slipped into home plate at the same time…but who holds the score at this point?
That said, now that Twitter’s feathers have settled, there seems to be a consensus for Trulieve TCNNF launched its first paid ad on Twitter, followed by Amuse dove in as the first weed delivery company to make history. California-based Pax Labs, known for e-cigarettes, soon followed. And the rest is history.
how are you?Trulieb looks happy
Trulieve’s chief marketing officer said, “Making global social media platforms aware of our industry is another step forward towards normalizing cannabis in the United States. We proudly launched a multi-state advertising campaign to become an enterprise.” Gina Collins said in a press release.
By the way, Collins is one of the featured speakers At the Benzinga Cannabis Capital Conference in Miami Beach this April.
who benefits? looks like a win-win
Mr. Musk’s shift could be viewed as financially motivated. Ultimately, Twitter’s revenue, which plummeted after he took over, needs to be boosted. There is no doubt that it will eventually encourage you to follow suit.
“So, even if cannabis marketing rules have yet to give stakeholders the level of freedom that many mistakenly believe, Twitter is sending a strong signal to the industry that the company is worth it. We recognize and acknowledge and want to help it flourish,” wrote Natalie. Bougenie from Above the Law. “This should force the industry to return the favor by demonstrating loyalty to Twitter when choosing where to spend their ad dollars.”
Photo: Benzinga compilation of images by 2H Media on Unsplash and Duncan.Hull on Wikimedia Commons